Established since 1949, Ernest Jones is one of the UK’s leading diamond, watch and jewellery specialists. With over 180 jewellery stores across the country they are a well recognised brand name and firmly established on most British high streets.
The brief was to create a board envelope to hold earrings. The envelope would be used at point of purchase to showcase and present the earrings to the customer.
The main challenge with this project was in sizing, the alignment of text, getting the folds correct and kiss-cutting the cardboard so that earrings could be inserted. Several thousand needed to be made all by hand so it was a significant project.
Working with the precise instructions supplied by Ernest Jones, the board envelope was created in black and the text produced to reflect their corporate branding. All appropriate folds were made and alignment adhered to. The kiss-cut was applied with precision on each card to ensure the secure carriage of the earrings.
Ernest Jones was delighted with the swift turnaround and production quality of the board envelopes and they have been used extensively.